Italia | Ivrea | Milano

"FILUHATS"

by Anne Hamro
Filuhats Campaign
2017-2019

Anne HAmro interviewed for

Hats can often serve to either draw attention or to hide under. It depends on how you wear them! Often however you want neither attention nor to hide, you just want to put on a hat to finish off your look or protect yourself from the elements. Every season I create a very large collection as I try to design hats with all of these needs in mind. Some are more colorful, or with more design details, others are more neutral and understated. It’s important to find a hat you feel comfortable in in any of these situations. If it’s a fashion statement, the design and fit must absolutely fulfill that requirement. If it’s more about the elements then there are other factors to consider: a wide-brim for the sun and something lined and cozy for the cold.

lago sirio | Ivrea

But why not respond to the elements with a touch of style? Style isn’t about screaming look at me, though it can be, but rather an outer expression of how we want to present ourselves to the world. And sometimes that is understated. Sometimes we want our clothes to speak and the hat is just the topping, literally. Other times it can anchor an outfit. Find your hat styles and build on them. Experiment! But always keep a wide-brim for shade from the sun, and something with a medium to narrow brim that you feel more comfortable walking around town in. Generally speaking, the taller and broader you are, the wider the brim. Face shape and fullness also has an influence on what looks best.

Being a creative soul who is happiest when creating, I wanted to start a business that allowed me to do that. I had always done projects here and there, especially working with jewelry thanks to both of my sisters having accessories lines of their own, and decided hats was my thing. Being from Southern California I was all too aware of the potential of sun damage to skin, and the mantra was always: “50 (sunscreen) and a hat”. I was diligent about both, but the hats were always a style problem. I swore and still swear by the standard lifeguard hats I could pick up at surf shops for $20 to keep me protected while running and playing in the sun, but they were far from chic. When visiting a friend who owned what must be the world’s oldest hat factory, not far from my home in Italy, that produced hats for the likes of Hermès, Loro Piana and Ferragamo, I looked around and asked if I were to design a collection, could they produce for me too. I had accumulated lots of ideas and designs over the years, and they quickly said yes! They even offered me a design job. I declined the offer and went forward with my project of launching my own brand and them producing it after spending about a year hanging around the factory and learning all I could. I started with a straw hat collection, mainly finely woven Panamas, and then a year or so later introduced fine felts. I still make both, though foldable and rollable “travel hats” that manage to maintain their “chic” factor are my biggest sellers.

Hats mean different things and serve different purposes to different people. For me, the desire to wear a hat starts as a necessity; as protection from the elements. Lots of sun calls for shade. Lots of cold or rain calls for something to keep your head warm and dry. But I don’t stop at function. The style factor is just as important! Some people simply wear a hat as an expression of their style, as a fashion accessory. If a hat can satisfy both of these desires, all the better: Practical + stylish = Perfection!

My straws are made in Tuscany, as are the sewn fabric hats. The felts are made north of Milan. The silk scarves were a passion project. The area of Lake Como is known for its production of silks, and particularly the iconic silk scarves most fashion houses produce. I tend to have a playful twist on much of my collections, and often that is inspired by my childhood in the 70s in my Southern California surfer town. When snooping through a flea market a couple of years ago I found an old souvenir scarf from the 70’s that I fell in love with. These scarves were quite popular souvenirs from resort towns around the world, from Hawaii, LA and Miami, to Capri, Saint Tropez, Biarritz and Monte Carlo. Even El Paso and Nashville! They were almost always printed poorly and often with garish colors, but fun and witty and a sort of snapshot of the place and time. 

Well, I was inspired to make my own souvenir scarves of places dear to my heart with their own little kitschy twist, though still chic. So, I met with my graphic designer, Anna Molteni, and together we designed 3 scarves representing my Italy, my California and my Pacific Islands (Hawaii, Tahiti, Fiji). We had a blast coming up with all these fun and funny iconic designs. We then had them printed on beautiful silk in Como -a shorter version for tying around the crown of your hat or your wrist or handbag, and a longer one – 3 yards! – for tying around the hat and also under your chin, or just leaving to hang and flow in the wind.

Every season I just design whatever I feel inspired to at that time. I do not follow any color or design or material trends. I mostly just pick things up during my travels throughout the year that I set aside, or find inspiration in art exhibits or other things I am reading about and take it from there, building on the success of past seasons.

Guéthary | france

Hats mean different things and serve different purposes to different people. For me, the desire to wear a hat starts as a necessity; as protection from the elements. Lots of sun calls for shade. Lots of cold or rain calls for something to keep your head warm and dry. But I don’t stop at function. The style factor is just as important! Some people simply wear a hat as an expression of their style, as a fashion accessory. If a hat can satisfy both of these desires, all the better: Practical + stylish = Perfection!

denni | ivrea

milano | studio

quartiere Duomo di Milano

Charlotte | Milano

CONTACT IN FRANCE & South Africa

« Archival Print » ON REQUEST.
 
workshop & Studio located in the French Pyrenees.
 
 

editorials

VOGUE, AirFrance Madame, GQ, STERN, C32, AirFrance Magazine, l’Équipe, Porter magazine, GEO, Le Madame Figaro, Esquire, Billionaire, Numero, ELLE Italia, New York Times, Paradise, American Photographer, Gestalten, Up state new york, Edition assouline, Gallimard

 

exhibitions

2002 _ Palais De Tokyo | Collective

2010 _ Paris | Le Purgatoire | Heritage

2019 _ Anne Clergue Galerie | Arles

2022 _ L’Oeil Vert | Paris

 
© Stéphane Gautronneau – All rights reserved.